Grubhub is taking a swing at DoorDash and Uber Eats with a permanent fee waiver that could reshape the food delivery wars. The company announced Monday it's eliminating all delivery and service fees on restaurant orders over $50 - a move that saves customers an average of $13 per transaction and comes as Grubhub bleeds users to its better-funded rivals. With monthly active users down 20% year-over-year to just 8 million, compared to DoorDash's nearly 50 million, the Wonder Group-owned platform is betting that free delivery will lure back defectors.
Grubhub just threw down in the food delivery battle with a price cut that DoorDash and Uber Eats can't match. The company announced Monday it's permanently waiving delivery and service fees on all restaurant orders over $50 - no subscription required, no fine print, just free delivery on big orders.
The announcement arrived via a Super Bowl commercial featuring George Clooney at a lavish dinner party, dramatically declaring "Grubhub will eat the fees." But behind the celebrity sheen lies a desperate play for survival. Grubhub's monthly active users collapsed 20% year-over-year in 2025, sliding to just 8 million users according to Sensor Tower data. Meanwhile, DoorDash commands nearly 50 million monthly actives, cementing its dominance in a market where scale means everything.
The fee waiver hits competitors where it hurts. Grubhub claims delivery and service fees on orders over $50 average around $13 across major platforms - money that now stays in customers' wallets if they order through Grubhub. Neither DoorDash nor Uber Eats offers anything similar without requiring paid memberships like DashPass or Uber One, which typically run $10 monthly and still exclude many restaurants from fee waivers.
